Since taking over the deanship of Tsinghua SEM in 2006, Dean QIAN has showed Steve Jobs’ 2005 Stanford commencement speech to freshmen during the orientation or in the first class annually, believing that it will help them to think and reflect on their future. Directing the question to Cook, he asked, “What do you read from Steve Jobs’ life that you feel could be most inspiring for Tsinghua students?” Cook revealed that Jobs spent a lot of time to prepare for the speech and thought deeply about its content. He believes that the three lessons in the speech were the most important to Jobs. Apart from them, Jobs was admired for his ability to focus, and he had always tried his best to remove unnecessary clutter in both his work and life in order to free his mind. He shared that Jobs believed strongly in the “simple”, so he was willing to spend a lot of time to get things right. In addition, Jobs was more than just a perfectionist, because he “deeply cared about things”, and he was never fixated on money.