For Phase 3, Professor Pierre Azoulay from MIT Sloan lectured on Scaling up the Venture. The most common mistake made by entrepreneurs, according to Professor Azoulay, is that they are too desperate to achieve too many goals, resulting in the dilution of the already limited resources. There are many new technologies titled with "disruptive technologies" and many enterprises aspiring to become "platforms", but their strategies often neglect some important elements that are essential to achieve "disruption" and "platform", such as good timing, geographic convenience and good interpersonal network. In order to strengthen and upgrade enterprises, entrepreneurs must have a clear understanding of the competitors and clients in the industry so that they can make pragmatic and efficient development strategy. By using cases of Le Petit Chef, Netflix and Ministry of Supply, Professor Azoulay further analyzed in-depth how entrepreneurs should make choices between the two dimensions of "control-implement" and "compete-cooperate".