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2012 China & France Fashion Forum Discusses the Way to Successful Fashion Brands

2012-06-27
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Later on, Professor Giuliano Noci, Vice Rector for China, Politecnico di Milano shared with the audience his insights and experience on the topic "Fashion and Luxury Brand Management". He encouraged the Chinese fashion designers and luxury entrepreneurs to be confident about Chinese culture, and to incorporate those unique features into their product design. He was quite positive about the future of Chinese fashion and luxury brands.