Professor LI Fei from Tsinghua SEM and Professor Daniele Clutier from IFM delivered keynote speeches in the forum respectively. Later on, two panel discussions took place, reflecting on the market-positioning and brand-building of Chinese luxury brands, as well as innovative marketing strategy in a new environment. Tsinghua alumni in the fashion and luxury goods industries also contributed to the panel discussions with their insights on the internationalization of Chinese fashion and luxury brands.