Commenting on the benefits of the project, Laila Zemrani, a student from the MIT Sloan School of Management who will graduate next year, said: "We get a very interesting project, a project that is actually a mixture of the knowledge we might bring, from outside of China, from the U.S." For their competition entry, Zemrani and her teammates worked on remodeling theTsinghua Business Review, an academic publication. They won the competition as a result of both their research and the spontaneous communication skills they demonstrated during their presentation. Their work on the magazine focused on increasing its popularity and profitability. Zemrani said that, her group devised a range of suggestions, including, using digital media, online media, and interactive communication techniques. They also raised the importance of coming up with new business models.