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Forum Explores Integration of Management and Design

2012-04-28
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Professor Qian Yingyi, Dean of Tsinghua SEM, views management science going beyond business schools as a general trend and an important advantage of university based business schools. He remarked that, through integration of management science with other disciplines, a synergy will be generated and hence may enhance teaching and research. Taking Apple and Steve Jobs as example, Professor Qian believes that the integration of management with arts and design will nurture creative thinking, novel education methods and new channels for talent development. Professor Qian also elaborated that Tsinghua AAD and Tsinghua SEM, both top-ranked schools in their respective fields in China, should jointly explore ways to orchestrate this educational integration from concepts to operations. This not only is conducive to the development of management and art design education, but also echoes Tsinghua University’s overall strategic direction for talent cultivation.