Philip Eller, Senior Vice-President of the BMW Group, and Mansfield Freeman Chair Professor LI Daokui, Head of the Department of Finance at SEM both attended the dinner party on September 18. Eller regarded this training program as quite valuable and beneficial for BMW. China’s boosting economy and its enormous consumer base both contribute to its growing role in the global market. Accordingly, the training program tailor-made by SEM perfectly fits the BMW demands by facilitating the latter’s understanding of the Chinese market and consumers.