S: You can do so many things. At this university, you could do the most amazing course which is basically about the whole series of commercial creativity that is so essential once China stops being low-cost manufacturer. I mean, it’s essential. Take UK as an example, we had to learn clever, quite subtle, interesting ways so that we can continue to be profitable. And essentially, it is in that value added area all creativity and imagination started. It is how small countries like Britain can continue to survive globally. The thing is it’s much harder to teach someone these things than to teach someone how to build a factory and sell as cheap as possible. I think when you teach them, you teach them through examples, through meeting people, you know, that kind of thing.