The launching ceremony ofTsinghua Business Reviewwas held at Tsinghua SEM on April 9, 2011.

The bimonthly magazine, published by Tsinghua SEM under the administration of Tsinghua University, aims to disseminate management wisdoms of specialists in different areas of business administration. It deals with cutting-edge issues in business management, trying to connect theory with practice, especially best domestic business practice in China.

Dean QIAN Yingyi, chief editor of the magazine

Born with the support of SEM’s faculty, scholars and alumni groups, the magazine positions itself to be a top-tier management review in China.

At the launching ceremony, Dean QIAN Yingyi of SEM delivered an opening speech.

As chief editor of the magazine, Dean QIAN Yingyi introduced the style and objectives ofTsinghua Business Review. He said the magazine intends to guide transformations with excellent ideas. It has drawn efforts from different units of SEM. The editors highly value rigor and professionalism.

At the ceremony, the e-version of the magazine was also unveiled. The magazine can be viewed via devices with iOS or Android system. The editing group also runs a website, a mobile platform, an official blog, as well as a social media website to ensure effective communication with readers.

A number of prestigious media, including CCTV, People’s Daily, and Sina.com, were present at the ceremony to cover the event.