Tsinghua SEM’s China Business Case Center published aUFIDA Case Seriesbook in August 2010.

The book was co-compiled by Professor F. Warren McFarlan, Co-Director of the China Business Center, Former Senior Associate Dean of Harvard Business School (HBS), and Professor YANG Bin, Associate Professor of the Department of Business Strategy and Policy, Senior Associate Dean of SEM. Participated in the compiling of the book were also several other faculty members of SEM, as well as research assistants in the Center.

The book includes five case studies, demonstrating the history and strategies; human resource and management environment; financial status; management control system; and international endeavors of UFIDA Software.

The cover ofUFIDA Case Series

UFIDA Case Seriesis the first case series that has chosen a Chinese local enterprise as the subject of study. It drew on the experience of HBS case development system, largely relying on the efforts of research assistants under the supervision of senior professors.

“The business education in the U.S. and Europe attaches great importance to integrated case series…However, the development of such cases is extremely time and energy consuming, requiring long-term preparation. We believeUFIDA Case Seriesis an outstanding examination of large Chinese enterprise, no matter in China or on the global scale.” said Professor McFarlan.

The press conference for the releasing of the book was hosted by Professor XIA Donglin, Director of the China Business Case Center, Associate Dean of SEM. According to him, the Center aims to contribute 50 cases for teaching each year, trying to promote the excellence of education in Chinese business schools.