Academic Journal Publications（International）
● Yang et al., "Unraveling Controversies over Civic Honesty Measurement: An Extended Field Replication in China", The Proceedings of the National Academy of Sciences (2023), forthcoming
● Xiaochi Sun, Xuebin Cui and Yacheng Sun, "Understanding the Sequential Interdependence of Mobile App Adoption Within and Across Categories," International Journal of Research in Marketing (2023), forthcoming
● Xuebin Cui, Yacheng Sun, Yubo Chen and Banggang Wu, "The impact of mobile social app usage on offline shopping store visits." Journal of Interactive Marketing, 57, no.3, (2022): 457-471, https://doi.org/10.1177/10949968221095554
● Yan Liu, Yacheng Sun and Dan Zhang, "An analysis of 'Buy X, Get One Free' reward programs," Operations Research, 69, no. 6 (2021): 1823-1841. https://doi.org/10.1287/opre.2021.2128
● Kumar, Vineet and Yacheng Sun. "Designing pricing strategy for operational and technological transformation." Management Science, 66, no. 6 (2020): 2706-2734. https://doi.org/10.1287/mnsc.2019.3315
● Sun, Yacheng and Dan Zhang. "A model of customer reward programs with finite expiration terms." Management Science, 65, no. 8 (2019): 3889-3903. https://doi.org/10.1287/mnsc.2018.3115
● Sun, Yacheng, Xiaojing Dong, and Shelby McIntyre. "Motivation of user-generated content: Social connectedness moderates the effects of monetary rewards." Marketing Science, 36, no. 3 (2017): 329-337. (Lead Article). https://doi.org/10.1287/mksc.2016.1022
● Sun, Yacheng, Shibo Li, and Baohong Sun. "An empirical analysis of consumer purchase decisions under bucket-based price discrimination." Marketing Science, 34, no. 5 (2015): 646-668. https://doi.org/10.1287/mksc.2015.0942
● Kopalle, Praveen K., Yacheng Sun, Scott A. Neslin, Baohong Sun, and Vanitha Swaminathan. "The joint sales impact of frequency reward and customer tier components of loyalty programs." Marketing Science, 31, no. 2 (2012): 216-235. https://doi.org/10.1287/mksc.1110.0687
● Hong, Jiewen and Yacheng Sun. "Warm it up with love: The effect of physical coldness on liking of romance movies." Journal of Consumer Research, 39, no. 2 (2012): 293-306. https://doi.org/10.1086/662613
Practice-Oriented Articles
● Yacheng Sun, Jonathan Zhang and Dan Zhang, "When — and How — to Build Hurdles into a Loyalty Program", Harvard Business Review. June 27, 2022. Digital article. https://hbr.org/2022/06/when-and-how-to-build-hurdles-into-a-loyalty-program
● Yacheng Sun, Aishen Li, "AI-based Marketing", Tsinghua Management Review, 88, 2021, 22-29.
● Yacheng Sun, Dai Yao and Adrien Zou, "Towards a Utopian Smart Retail Industry",Tsinghua Management Review.
Work-in-progress
●“Customer coalition loyalty program,” with Yan Liu and Dan Zhang
● “Offline channel downsizing,” with Yue Qian and Yilong Liang
●“The influence of mobile non-shopping app usage on offline retail store visits,” with Xuebin Cui, Banggang Wu and Yubo Chen
●“The value of live streaming on product sales in emerging rural e-commerce markets,” with Xuebin Cui and Benjinag Lu
●“Social crowdedness and customer purchases,” with Dai Yao and Jia Li
●“Online infomediary for one-of-a-kind services,” with Atanu R. Sinha
●“When is the juice worth the squeeze?–an empirical study on optimal structuring of win-back strategy in the presence of customer dynamics,” with Shibo Li and Baohong Sun.
