Faculty
Department of Marketing Assistant Professor
Phone：(86) (10) )62789893
E-mail：xiez@sem.tsinghua.edu.cn
Office：B434 Lihua Building
Office Hours：Wed. 14:00-16:00
XIE zan is an Assistant Professor of marketing at the School of Economics and Management of Tsinghua University. He received his B.E. from Peking University in 1985 and Ph.D. in management from Tsinghua University (2005). In the year 1999-2000, he was invited to USA as a Visiting Scholar at Wharton School of the University of Pennsylvania, USA.
工作经历
He currently teaches Marketing Management, Consumer Behaviour and Marketing Research at SEM.
Xie's research interest includes consumer behavior, customer satisfaction, marketing research and marketing strategy. He had participated in several state level projects including the 'Research on Establishing Methods of China Consumer Satisfaction Index (funded by National Natural Science Foundation of China)' and 'Research on the Establishing Methods of China Consumer Satisfaction Index (funded by Ministry of Science and Technology of China)'. His publications appeared in China Soft Science, Application of Statistics and Management, and Naikai Business Review, ect. He is also the co-author of the well recognized book 'Product Management'.
Journal Papers (Domestic)
Xie Zan, Wang Gao, Li fei, "Application of Mixture Regression Model in Market Segmentation of Department Stores", Application of Statistics and Management, vol28,pp.225-231, 2009.
Xie Zan, Wang Gao, Li fei, "A Study on the Positioning Identification of Department Stores-The Cases of Beijing and Shanghai", China Soft Science, accepted, 2010.
