11-03
Customers try out laptop computers at a Lenovo outlet in Beijing in 2014. Companies like Lenovo and Huawei have shown it is possible for Chinese brands to make an impact on the world stage. Getty Imag...
11-03
Dr. HU Zuohao, Professor from the Department of Marketing at Tsinghua University School of Economics and Management (Tsinghua SEM), has co-edited the new book,Research Frontiers on the International M...
11-03
In the following days, participants also joined lectures on the topics of "Marketing in China: the Secret of Brand Success" by Professor WU Shali, "Corporate Strategy in China" by Professor DI Ruipeng...
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