【Speaker】 Jan-Benedict Steenkamp, C. Knox Massey Distinguished Professor of Marketing, Area Chair of Marketing, University of North Carolina at Chapel Hill
【Topic】Manufacturer and Retailer Strategies to Impact Store Brand Share: Global Integration, Local Adaptation, and Worldwide Learning
【Time】Monday, October 21, 2013 , 13:30-15:00
【Venue】 Room 325, Shunde Building, Tsinghua SEM
【Organizer】 Department of Marketing, China Business Research Center, Tsinghua University
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