工作经历

He teaches courses on Marketing Management, Luxury Marketing, and Retailing Management in the required curriculum.

His research has focused on marketing positioning decisions, retailing strategy, Chinese-style marketing and luxury marketing. Professor Li is an expert in conducting research by analyzing real cases and he has proposed the Diamond Model and Positioning Map in the marketing positioning area. Four books in a series called Lifei’s Research on Positioning have been published. The books are Map of Positioning, Case of Positioning, Stories of Positioning, and Luxury Marketing. He has published more than 60 papers in state level journals including Journal of Management World, Chinese Journal of Management Science, Journal of China Industrial Economy, Studies in Science of Science, China Soft Science, and Nankai Business Review. A number of his research also appeared in the international leading journals including Journal of Marketing Channels (ABI) and International Journal of Marketing Research (SSCI). Professor Li is the co-author of two Harvard Business School Cases, Case 9-308-025 and Case 9-308-026. Moreover, he had conducted or participated in over 20 top level research projects, including the projects funded by Ministry of Commerce of China, National Natural Science Foundation of China (NSFC), National Social Science Foundation of China, as well as the ‘95 National Research Project'. In addition, professor Li has served as a consultant to government agencies on commodity circulation, chain operation, standardization of logistic terminology and foreign investment policy.

Journal Papers (International)

Wang, G., Li F., and Liu X., 2008, The Development of the Retailing Industry in China: 1981-2005, Journal of Marketing Channels , 2/3, Vol.15, pp. 145-166.

Journal Papers (Domestic)

Li Fei, Ma Baolong and Lin Jian, "The Effects of Emergencies on Consumer Purchase Behavior in Retailing", Nankai Business Review, No. 3, Vol.13, pp.4-11, 2010.（cssci）

Li Fei, Chen Hao, Cao Hongxing and Ma Baolong, "How Do China's Department Stores Carry out Service Innovation? --Based on Case Study of Beijing Modern Plaza", Management World, No.2, pp. 114-126, 2010. （cssci）

Ma Baolong, Li Fei and Li Chunqing, "A Study on Customer Share Development Behavior in Relationship Marketing Paradigm", Journal of Business Economics, No.2, Vol.220, pp.44-51, 60, 2010.（cssci）

Li Fei, Yang Bin, Ma Baolong and Wang Gao, "High growth marketing myths - Based on more than 10 case studies of successful enterprises", Management World, NO.2, pp. 138-151, 2009.  

Li Fei.,Ma Baolong. and Lin Jian, The Effects of Financial Crisis on Consumer Purchase Behavior in Retailing, China Soft Science, pp. 243-248, 2009.

Xie Zan, Wang Gao and Li Fei, Application of Mixture Regression Model in Market Segmentation of Department Stores, Application of Statistics and Management,NO.2,Vol.28, pp. 225-231, 2009.

LI Fei and Wang Gao, "Improvement Study on the Marketing Mix Model of 4Ps", Management World Magazine, No.9, pp147-148, 2006.（cssci）

Li Fei and Wang Xu-hui, "Security measurement analysis of openness Extent in retailing", International Trade, No.8, pp29-32, 2006.（cssci）  

Li Fei and Wang Xu-hui, "Chinese retail profitability of the Evolution and Development", Reform, 8, pp. 91-97, 2006.

Wang Gao, Li Fei and Lu Qibin, "An Empirical Study of Customer Satisfaction of Chained Hyper-Markets in China--Based on Nationwide Survey Data of 20 Chained Hyper-Markets", Management World Magazine, No.6, pp21-29, 2006. (cssci）

Li Fei and Wang Xu-hui, "Study on the Forming Mechanism of the Retailer's Competitive Advantage", Journal of China Soft Science, No.6, pp129-137, 2006.（cssci）

Li Fei, Wang Gao and Li Xiang, "An Empirical Study of Positioning Point of Succeed Retailers in China", Nankai Business Review, No.4, pp24-28, 2006.（cssci）

Wang Xu-hui and Li Fei, "Strategies of Transnational Retailers in China and Countermeasures of Domestic Retailing", Journal of China Industrial Economy, No.2, pp21-29, 2006.（cssci）

Cases

HBS Faculty, Wang Gao, Li Fei, HBS Research Associates, "Gome Electronics: Evolving the Business Model", Harvard Business School Case 9-308-026 , 2007.

HBS Faculty, Wang Gao, Li Fei, Luc Wathieu, "Fiyta - The Case of a Chinese Watch Company", Harvard Business School Case 9-308-025 , 2007.

Conference Papers (International)

Targeting Valuable Customers within a Retail Reward Program Database by RFMG Model, Proceedings of The 3rd International Conference on Management and Service Science (MASS 2009), Beijing, P.R.China, September. 20-22, 2009.

A Risk Evaluation Method for Customer Relationship Management(CRM) Technological Initiatives, Proceedings of 2009 International Conference on Information Management, Innovation Management and Industrial Engineering (ICIII2009), Xi'an, P.R.China, December, 26-27, 2009.

Books

Li Fei, 2009, China Retail Opening Research, Beijing: Economic Science Press.

Li Fei, 2009, China Retail Research, Economic Science Press.

Wang Gao and Li Fei, 2008, Research of China's retail customer satisfaction,  Beijing:Economic Science Press.

Li Fei, 2008, Positioning map,  Beijing:Economic Science Press.

Li Fei, 2008, Positioning Story,  Beijing:Economic Science Press.

Li Fei and Wang Gao, 2006, Innovation in Retailing Management in China, Beijing: Economic Science  Press.

Li Fei and Wang Gao, 2006, The Development of the Retailing Industry in China, Beijing: Social Sciences Academic Press.

Li Fei, 2006, Positioning Approach of Diamond Map, Beijing: Economic Science Press.

Prior to joining SEM, professor Li worked in Beijing Commerce Management Cadre Institute where he taught for nineteen years (July, 1983 – April, 2002). He was also a visiting scholar at Université de Paris VIII (Université Paris 8, Paris, France) between 1991 and 1992. At present, He is member of several top academic associations including China Marketing Association (CMA) and China Commercial Economics Association. Moreover, he serves as the Communication evaluation experts for the projects of National Natural Science Foundation of China (NSFC) and National Social Science Foundation of China. He is now vice president of Chinese Society for the History of Business and Commerce and holds position in the Ministry of Commerce of China as the expert in trade (36 in all). He serves on the advisory boards of the PKU Business Review; in addition, he is editor of Chinese Retail Research and editor-in-chief of Marketing Herald.

Professor Li's research has received a number of commendations: King of Retailing: Plan and Design of Modern Emporia was awarded as the 'Excellent Publication' by Chinese University Press Association in 1996. Along with his co-author, WANG Gao, their books, Positioning Management for Department Store and A Study on Retail Customer Satisfaction in China had won the second prize of the National Business Science and Technology Advancement Awards in 2003 and 2010 respectively. Two articles 'How do China's Department Stores Carry out Service Innovation? --Based on Case Study of Beijing Modern Plaza (first author)' and 'High Growth Marketing Myths - Based on more than 10 Case Studies of Successful Enterprises (first author)' published in Management World were selected as the best paper by China Enterprise Management Case Forum in the year 2008 and 2009 respectively. His series books, Study on the Cutting Edge of Retailing in China was list on the top 10 most influential books of the 60 years in nation's circulation area. In the year 1998, professor Li received Special Research Allowance from the State Council and the award for excellence in teaching in the following year. In 2009, he was awarded the excellence prize for his outstanding work in the circulation development in China since 1949.