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December 17, 2015
ZHOU Zheng, the University of Hong Kong: Managerial Ties vs. Firm Capabilities in China: A Longitudinal Study of Performance Implications
December 17, 2015
Xiaolin Li, Assistant Professor of Marketing , Naveen Jindal School of Management,The University of Texas at Dallas: Is Cash King for Sales Compensation Plans? Evidence from a Large Scale Field Intervention
December 14, 2015
Shi Zhang, Associate Professor of Marketing, UCLA Anderson School of Management: Fluency and Brand Name Effects
December 11, 2015
Xianchi Dai, Associate Professor of Marketing ,Chinese University of Hong Kong Business School: A Dual-Goal Theory of the Impact of Need on Decision Making Over Time and Under Risk
November 20, 2015
Philip Stern, Professor of Marketing, Exeter Business School: Forecasting Trial and Innovation – Simple and Complex Methods
November 16, 2015
Songting Dong, Assistant Professor of Marketing, UNSW Business School, University of New South Wales: Testing Non-response Bias in Survey Data
November 15, 2015
Yi Xiang, Associate Professor of Marketing, China Europe International Business School: Virtual property trade in online games
November 5, 2015
Hean Tat Keh, Professor of Department of Marketing, Monash Business School, Monash University: Consumer Susceptibility to Cross-Selling Persuasion: The Roles of Self-Construal and Thinking Style
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