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市场营销系
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Tsinghua University
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October 16, 2013
Jan-Benedict Steenkamp, C. Knox Massey Distinguished Professor of Marketing: Manufacturer and Retailer Strategies to Impact Store Brand Share
June 14, 2013
Jinhong Xie, University of Florida, SEM of Tsinghua University: When Technology Products Meet Social Needs: Product Pricing and Design
June 14, 2013
Qiaowei Shen, The Wharton School, University of Pennsylvania: The Multiple Effects of Two-Sided Market and Platform Competition: An Empirical study of Daily Deal Sites
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