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November 28, 2018
Wenbo Wang, Associate Professor of Marketing, Hong Kong University of Science and Technology: Social Listening To In-Consumption Moment-to-Moment Dynamics: The Case of Movie Appreciation and Live Comments
November 28, 2018
Dengfeng Yan Visiting Associate Professor of Marketing, NYU Shanghai: Why Are Cookies Round? Investigating the Shape-Taste Correspondence and Its Marketing Implications
November 28, 2018
Zhi Huang, Ashland Oil Endowed Associate Professor in the Department of Management, University of Kentucky: Strong Relationship and Partnership Continuity
July 5, 2018
Xueming LUO, Professor of Marketing, Fox School of Business, Temple University: Popularity-based or A.I. Personalization-based Algorithms for the Sharing Economy Platform? Evidence from Natural Experimentation and Machine Learning
June 28, 2018
Alice Jing WANG, Associate Professor of Marketing, Tippi School of Business, University of Iowa:The Effects of Loneliness on Narrative Persuasion
June 21, 2018
Chun ZHANG, Associate Professor of Marketing, Grossman School of Business,University of Vermont: Inter-organizational Relationship Governance and Recovery in the Aftermath of Disruptions
June 13, 2018
Gorn Gerald, Chair Professor of Marketing, The Hong Kong Polytechnic University: Sleep Deprivation and Consumer Behavior
June 13, 2018
Zhuping LIU, Assistant Professor of Marketing and International Business, BaruchCollege, City University of New York: Push and Pull: Targeting and Couponing through Mobile App
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